The ultimate online briefing tool for clients ans agencies. Streamline your process
with AI assistance, brand management, and seamless collaboration
How it works?
A great brief is the foundation of any successful marketing campaign, yet it's often rushed or incomplete.
Poorly crafted briefs lead to misaligned expectations, wasted resources, and ineffective creative work.
They are the single biggest source of inefficiency and budget waste in the industry.
OF MARKETING BUDGETS are wasted due to poorly defined briefs.
OF MARKETING PROFESSIONALS believe the briefing process needs improvement.
OF AGENCIES say most briefs they receive are effective.
No retyping or routine checks.
Reliably handles large document volumes.
Automatic validations, confidence thresholds, and fallback models.
How it works?
Our platform is designed to eliminate ambiguity and accelerate the briefing process from start to finish.
Leverage artificial intelligence to generate insightful, comprehensive, and perfectly structured marketing briefs in minutes.
Keep all your brand guidelines, assets, and key information in one centralized hub, ensuring consistency across all campaigns.
Invite team members and clients to comment, edit, and approve briefs in real-time, with a clear history of all changes.
How it works?
A simple, streamlined process to get from idea to approved brief in record time.
Add your brand guidelines, assets, and key information to our centralized hub.
Use our AI assistant to create a comprehensive and structured marketing brief in minutes.
Invite your team and clients to comment, edit, and give final approval in real-time.
“Writing bad briefs is the most expensive way to write advertising.” — Sir John Hegarty
Follow our AI-assisted process to create comprehensive, agency-ready marketing briefs in minutes.
Provide the AI with the core background of your project.
Define the key goals and desired outcomes for the campaign.
Detail the ideal customer profile you want to reach.
Outline the core message and key talking points.
Typically within a few iterations: connect the source, set up field mappings, integrate the output, and fine-tune rules.
